Social Matrix
Social Matrix
Graphic Designer (BFA) | Creative Strategist (MA)
Mel’s Matrix
GET INSPIRITED
FREE GUIDE
FREE GUIDE
KNOWLEDGE IS POWER!
Use this FREE guide as your go-to for all things social media including content planning, management and marketing for your grass-roots cause, corporate venture to a budding small business.
SELL WITH AUTHENTICITY
WITH INBOUND MARKETING
Customize Your Customer’s Experience
Get personal with your customer base. Learn their interests and struggles by putting up story polls, Q&As, “Share Yours,” even open DMs, UGC contests, and an obvious one, their profile bios.
“Hang Out” With Community
Host a live Q&A, product demo, or yoga session. Dedicate time to respond to comments, engage with like-minded accounts, and collaborate within your niche to attract a larger reach. Always ask followers to share, save, and favorite your profile!
You don’t have macro-influencer followers to get sales, you just need to sustain the active members with incentives, consistent benefits, and exclusive offers.
BeHuman!
Peel the curtain a bit…audiences love to see behind the scenes of your life, product/service, and the WHY in what you share online. Feel more connected with your content and community by coming back to your PURPOSE.
Create a safe space for your niche to feel validated and open to contribute to your brand as a collective.
Ad Campaigns. SEO. Boosts. Subs.
There are endless ways you can promote and monetize your content on platforms such as TikTok, Instagram, Facebook, and YouTube.
10K+ Business Accounts Can Leverage…
Influencer marketing
Bonuses
Badges
Subscriptions
Gifts
Any Business Account…
Make the most of SEO with relevant keywords, hashtags tagging, and alt text.
Boost a couple posts that have already done well to increase impressions.
Reach target audiences by creating a mini campaign including stories/posts with teasers and countdowns, live demos, reviews, FAQs, giveaways along with a UTM link to your landing page or newsletter to capture and track leads.
HOT TIP
A brand stands out from the competition by firstly, having a strong brand identity (visual, persona, brand ambassadors, clear mission), being quick to adopt relevant social trends and updates and allowing for content experimentation. It's important that the brand community feels a sense of ownership by always questioning how the brand reflects the community and are they presented in the content whether it’s consumers or collaborative partners.
Learn About…
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It’s like a company media kit you might send out to collaborators, freelancers, or media companies that work your brand.
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The visual identity components of your branding like your primary colors, logo, mascot, media style, typefaces, etc.
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The identity and purpose of your brand’s social presence and content. May layout strategies, goals, online visual identity, list goes on…
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From brand identity to digital promos.
